The RHS quotes its charitable purpose as

“The encouragement and improvement of the science, art and practice of horticulture in all its branches”

As the Britain in Bloom campaign is all about communities and people the RHS statement has been translated to inform the three core pillars that underpin how entries are judged: Horticultural Excellence; Environmental Responsibility; and Community Participation.

For those taking part in Britain in Bloom the judging process focuses on these and performance is measured against the RHS medal standards of Gold, Silver Gilt, Silver; and Bronze.

Whilst the “Bloom” title is still widely recognised it is now somewhat misleading as the emphasis is much more on how all sectors of the local community are managing their local environment. So things have to look good but there needs to be so much more for judges to take account of for top medals to be awarded.

For Cumbria’s nominated entrants into Britain in Bloom the challenge is considerable. Our local judging follows the same criteria but national judges are more insistent on applying the standards rigidly which means participants’ preparation has to be thorough.

The benefit, though, is that the process develops a much greater understanding of good practices and how to achieve them. The rewards are national recognition which the communities can use for significant impact on promoting their qualities to the wider country and for giving their residents and businesses a real feel-good factor.